A shortage of raw materials during the Second World War poses a major challenge to the engineers at JURA. They have to design products such that they can to a certain extent be manufactured using metal waste from other companies. In doing this, they learn how to make optimum use of the raw materials available to them. The responsible handling of valuable resources becomes an integral part of the company’s makeup.
Import restrictions increase demand for Swiss-made products, which helps the company to steadily grow. When the war breaks out, JURA employs 80 people. This increases to around 400 by the end of the war. Because of gas rationing, electrical hot plates are more in demand than ever, and JURA manufactures these in huge numbers.
The new-found joie de vivre at the end of the decade gives life to new ideas. JURA comes up with the world’s first controlled iron, the temperature of which can be accurately adapted to the type of textile.